“It was very obvious to us from the beginning that we had to go for one brand. We needed one brand globally,” Maresch said in the article. “’Deutsche’ is a better starting point for a global powerhouse.”
The newly dubbed Deutsche x-trackers ETF arm will keep its distinct “x-trackers” name to show they are passive products, Maresch added.
Deutsche Asset & Wealth Management is the fifth largest global exchange traded product provider with $55.8 billion in assets under management with 308 offerings as of the end of June 2014.
For more information on the ETF industry, visit our current affairs category.