Windhaven Taps Liz Ann Sonders to Head ETF Managed Portfolios | Page 2 of 2 | ETF Trends

According to Morningstar’s Q1 report on ETF managed portfolios, Windhaven was the second largest firm by assets in the space after F-Squared Investments with $24.3 billion in assets.

Liz Ann is very talented and will do well in her new role. Expect to see more of Liz as she moves int a more hands on position. It will be interesting to see how this transition works, and we will be watching the relative performance of the Windhaven suite of ETF managed portfolios.

In the separate accounts space, ETF managed portfolios are quickly gaining traction as an easy way to track an investment strategy using the ETF vehicle. Wire houses are trying to modernize their separate account portfolios, shifting away from the older commission-based model and moving into fee-based compensation, which aligns with the favorable fee structure of ETF managed portfolios. [The Budding ETF Managed Portfolio Business]

The ETF managed portfolio space provides two main strategies: strategic and tactical portfolios. A strategical mix includes assets that are meant to provide incremental returns over the long haul, shifting only to adjust holdings. The tactical approach will show changes based on economic and market developments.

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