Money managers can partner up with exchange traded fund product solutions firms to market their investment strategies through an ETF wrapper.

ETF Trends’ Tom Lydon recently sat down with Benjamin Fulton, Chief Investment Officer at Elkhorn Investments, to take a look at how asset managers with world class research may look at ETFs to market their strategies to a wider audience.

“We’ll help build it, brand it, and send our sales team out to educate advisors on how the product works,” Fulton said.

Fulton draws upon his close to two-decade long experience in the ETF industry and his time at PowerShares to help the bring new products to market and expand the ETF universe. For more information on Elkhorn services, financial advisors can visit the site here.

Watch the video below to see the full interview with Benjamin Fulton.

To view past video interviews, visit our video section.