King is banking on continued growth in the mobile usage and mobile gaming.
“Mobile usage is exploding and games are commanding the lion’s share of time spent,” according to the prospectus.
The Global X Social Media ETF, which includes a 5.8% weight in ZNGA, will likely pick up King Digital Entertainment when an IPO hits the market, but the ETF could wait five days before including exposure to the company, similar SOCL’s five-day waiting period after Twitter (NasdaqGS: TWTR) and Facebook (NasdaqGS: FB) IPOs. [Twitter ETF Update]
Global X Social Media Index ETF
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Tom Lydon’s clients own shares of Facebook.