iShares MSCI USA Quality Factor ETF (NYSEArca: QUAL)
AUM: $222.8 Million
Comment: QUAL can be classified as a smart beta ETF because the ETF’s 126 holdings are selected based on high return on equity, stable year-over-year earnings growth and low financial leverage. Call QUAL a smart beta fund and it call it a success. Almost $223 million in AUM in six months says as much. Plus, QUAL’s 0.15% annual expense ratio is low among fundamental index ETFs.