“Investors are ready to move beyond a rudimentary understanding of ETFs and get into the nitty gritty details on things like costs and taxes,” Flynn added. “We’re turning a corner on ETF education which is very good news.”
Looking at the investor base, 53% say ETFs are suited for long-term positions, whereas 40% believe ETFs are better used for active traders.
The 2013 ETF Investor Study is a survey of more than 1,000 investors between the ages of 25 to 75 with at least $25,000 in investible assets and who have invested in ETFs over the past two years or are considering ETFs in the next two years.
For more information on ETF asset flows, visit our ETF performance reports category.
Max Chen contributed to this article.