Morningstar offers its paid subscribers a premium service called, “ETF Valuation Quickrank.” The company offers price-to-fair value estimates for several hundred ETFs that are based upon a proprietary analysis of the underlying stock holdings. At present, each investment is being labeled as fairly valued or overvalued; you will not a find a single fund — broad-based, sector, foreign — that is being described as undervalued.

Assume for a moment that the fundamentals-based ratings provider serves up reasonable valuations. With 2nd quarter earnings (excluding financial companies) expected to show declines for the recent quarter, can anyone really tie the stock market’s epic July rise to corporate profits? How about sales growth. With year-over-year revenue increases virtually non-existent, can anyone genuinely believe that success for U.S. equity investing relates to strong company fundamentals? In truth, the main things that move share prices in today’s environment reside outside of the balance sheets.

Federal Reserve policy and perceptions of policy are primarily responsible for the durability of U.S. equities. The S&P 500 might have hit an exorbitantly priced 1800 already had Chairman Bernanke not floated the notion that his institution could begin slowing down bond purchases. Yet there is very little chance the Fed will rock the apple cart. Incoming economic data will not support de facto tightening in 2013.

Nevertheless, speculation of the timing of the central bank’s exit plan may keep stocks range-bound in the months ahead. Moreover, range-bound treasury bonds should also keep a lid on stock gains. That leaves open the probability that yield-seeking pursuits may dominate the landscape once more. Master limited partnerships, real estate investment trusts, dividend payers from telecom to utilities — money managers looking for cash flow are revisiting the possibilities.

Next page: Dividend ETFs

In June, Fed officials began reassuring investors that interest rates would stay low for several years and income-generating stock ETFs recovered in dramatic fashion. Indeed, SPDR S&P Dividend (SDY) which tracks the S&P High Yield Dividend Aristocrats Index is back at a record peak.

Here’s a breakdown of performance across a number of yield-oriented stock ETFs since the June 24 low:

Has The Hunt For Yield Returned?
Approx % Gain (6/24-7/29)
iShares DJ US Telecom (IYZ) 14.6%
PowerShares High Yield Equity Dividend Achievers (PEY) 8.3%
SPDR Select Sector Utilities (XLU) 8.2%
SPDR S&P Dividend (SDY) 7.6%
SPDR DJ REIT (RWR) 7.6%
SPDR S&P 500 Trust (SPY) 7.3%
PowerShares KBW Hi Dividend Yield Financial (KBWD) 6.8%
UBS E-TRACS Alearian MLP (MLPI) 6.6%

One additional way to look at the “second chance” that high-yielding equity is receiving is through a price ratio. For example, the PEY:SPY price ratio soared in the first 4 months of the year, demonstrating the enormous hunger for yield-oriented assets like PowerShares High Yield Equity Dividend Achievers (PEY). In May, the PEY:SPY price ratio tanked. However, there has been a steady build-up of momentum as investors began taking an additional look at stock ETFs with above-average yields.

The current Administration desperately needs consumer lending rates to stay low (and perhaps move lower). Since jobs data and GDP growth are exceptionally unlikely to warrant changing the course of monetary policy prior to the selection of the next Fed chairman, and due to the fact that fiscal policy is likely to remain neutral or tight, it is reasonable to give some rate-sensitive assets another shot. I favor UBS E-TRACS Alerian MLP (MLPI) as well as SPDR Dow Jones REIT (RWR).

Gary Gordon is president of Pacific Park Financial, Inc.