BulletShares Bond ETFs

BSJF (Guggenheim BulletShares 2015 High Yield Corporate Bond, Expense Ratio 0.42%) has been the most popular product in the lineup to date, reeling in $434 million since inception in 2011, followed by BSJE (Guggenheim BulletShares 2014 High Yield Corporate Bond, Expense Ratio 0.42%) which has attracted $324 million in assets under management.

Is this specialized area of fixed income exposure for ETF investors the future? iShares seems to think so, as the mammoth ETF provider recently launched IBDA (iSharesBond 2016 Corporate Term, Expense Ratio 0.10%), IBDB (iSharesBond 2018 Corporate Term, Expense Ratio 0.10%), IBDC (iSharesBond 2020 Corporate Term, Expense Ratio 0.10%), and IBDD (iSharesBond 2023 Corporate Term, Expense Ratio 0.10%).

Investment managers whom are conscious of duration risk in portfolios will likely readily embrace products structured like these once they learn about them and isolate where they can fit them in their overall investment models.

IBCC (iSharesBond 2018 Corporate ex-Financials Term, Expense Ratio 0.10%) has been trading since April of this year, and is structured in the same fashion as the aforementioned funds, and thus far the fund has picked up $126 million in assets under management in a short period of time. Also in existence in this new lineup from iShares are IBCB (iSharesBond 2016 Corporate ex-Financials Term, Expense Ratio 0.10%), IBCD (iSharesBond 2020 Corporate ex-Financials Term, Expense Ratio 0.10%), and IBCE (iSharesBond 2023 Corporate ex-Financials Term, Expense Ratio 0.10%).

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