This type of “intelligent” or “smart-beta” indexing methodology is a growing trend in the ETF industry as providers launch passively managed products that mimic actively managed styles. It is also interesting to note that VIDI will utilize a Vident Index, even though WisdomTree is also known for its own fundamental, factors-based indexing capabilities.
According to Morningstar, the fee-only wealth manager Ronald Blue 7 Co, which manages $7 billion in assets, is the firm behind Vident Financial LLC. Ronald Blue focuses on financial planning and estate planning.
For more information on new fund products, visit our new ETFs category.
Max Chen contributed to this article.