In the U.S. marketplace, there are 1,442 exchange traded products from 50 fund managers, according to XTF. It is a $1.3 trillion industry. ETF assets have risen by $265.9 billion this year, or 25%, while net inflows have totaled $163.2 billion.
Vanguard’s largest ETFs are the $58.5 billion Vanguard MSCI Emerging Markets (NYSEArca: VWO) and the $23.6 billion Vanguard Total Stock Market (NYSEArca: VTI).
“No one should be shocked,” said Josh Brown at The Reformed Broker blog, in the Bloomberg story. Brown said that Vanguard is selling the lowest-cost bond funds in a climate in which every basis point counts, as well as “the plainest-vanilla indexes” in a market whose most expensive stock-pickers, he says, have been “rendered impotent.”
Since the market bottomed in March 2009, equity mutual funds have experienced a cumulative net outflow of $242 billion, compared with a net inflow of $270 billion to equity ETFs, according to the article.