Low-Volatility, High-Dividend ETF Has Great Sales Hook | Page 2 of 2 | ETF Trends

The fund holds assets of $2.5 billion and is one of the most successful ETF launches in recent years. SPLV’s tracking index consists of the 100 stocks from the S&P 500 with the lowest realized volatility over the past 12 months.

The new fund, PowerShares S&P 500 High Dividend Portfolio, “hits the mark on marketing, no question,” InvestorPlace notes.

The ETF “combines two key objectives that are important to many investors today: an emphasis on high dividend equities with the well-documented benefits of low-volatility securities,” Ben Fulton, Invesco PowerShares managing director of global ETFs, said.

PowerShares S&P 500 High Dividend Portfolio