Index Competition Good for ETF Investors: Russell Exec | ETF Trends

ETF Trends Editor Tom Lydon speaks with Ken O’Keeffe, Managing Director of Investable Products at Russell Indexes. O’Keeffe talks about the impact and opportunities for the indexing business in the wake of Vanguard’s recent decision to transition away from MSCI to benchmarks managed by FTSE and CRSP.

“It’s like deja vu all over again,” the Russell executive says, noting this isn’t the first time index fund and ETF giant Vanguard has announced a major index switch. It just means index providers have to continue to innovate, he explains.

“It’s not that the index business is getting more competitive — it’s always been competitive,” O’Keeffe said. “The competition is really good for the ETF provider, the financial advisor and the end investor.”

Watch the video to see the full interview.

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