VTI has an expense ratio of 0.06%, while BND charges 0.1%.
“The core is where you have the majority of assets, and that’s where investors are expecting the lowest-possible-cost products,” said Martha King, managing director of Vanguard’s financial advisory services division, in the article.
“Costs matter more when expected returns are low. If you’re expecting only a 2% or 3% return, a 1% fee seems a lot more expensive,” added Mike Rawson, an ETF analyst at Morningstar.
Vanguard Total Stock Market ETF