Currently, up to 90% of European-listed ETFs are held by institutional investors, compared to the U.S. where 50% are held by institutional investors and 45% are held by advisors.
The rise of fee-based advisors has helped the proliferation of ETFs outside of institutional investing. For instance, in the U.S., 55% of financial advisors follow fee-based commissions, whereas only 10% of advisors follow a fee-based structure in the U.K.
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Max Chen contributed to this article.