ETF Tickers Can Help Make or Break New Offerings | Page 2 of 2 | ETF Trends

While a catchy ticker may make an impression on the minds of investors, the funds themselves don’t always survive the cut. Global X was the first fund provider to announce fund closures this year, including such nifty but not so successful tickers as EMGX, EMVX, MEXS, XOIL, BARN, FISN, EATX and WSTE.

“All things being equal, if you’ve got a more memorable ticker symbol, then people will be remembering you more,” Ryan Issakainen, ETF strategist at First Trust, said. The problem is that “all things are never equal.”

For more information on ETFs, visit our ETF 101 category.

Max Chen contributed to this article.