“Asian investors are recognizing the importance of gold and the merits of ETPs [exchange traded products],” Rhind says. “Those are the two main demand drivers we’ve seen, which has really prompted us to take action on this product.”
Responding to questions about whether the addition of another physically-backed gold product would dilute the gold ETF space, Rhind says he doesn’t believe so because it fills a gap.
“Crucially, the one major part of the world missing is Asia. Now the way to access Asian gold is highly complementary to the existing suite in the U.S. market.”
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