A consulting firm has released its annual ranking of the world’s top brands. You can own the companies deemed well-positioned to withstand global challenges in exchange traded funds (ETFs).
According to a survey by consulting firm Interbrand, Coca-Cola (NYSE: KO) is the world’s top global brand for the 11th year running, writes Daryl Paranada for Marketplace. Interbrand bases its polling on the financial performance of the brand’s products or services, the role of the brand in the purchase decision process and overall strength of the brand.
The survey remarks that “Coca-Cola gets almost everything right. Its brand promise of fun, freedom, spirit and refreshment resonates the world over and it excels at keeping the brand fresh and always evolving – all this, while also maintaining the nostalgia that reinforces customers’ deep connection to the brand.” [Fast Food ETFs Buoyed.]
PepsiCo (NYSE: PEP) and McDonald’s (NYSE: MCD) also made the list.