5 ETFs to Play the World's Best Brands | Page 2 of 2 | ETF Trends

Coke is a major component of a number of ETFs, including:

  • PowerShares Dynamic Food & Beverage (NYSEArca: PBJ): Coke is 5%, McDonald’s is 5%
  • iShares Dow Jones U.S. Consumer Goods (NYSEArca: IYK): Coke is 10%, Pepsi is 8.5%

Also on the list were a smattering of tech brands, which made up five of the top 10: IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT), Intel (NASDAQ: INTC), Hewlett-Packard (NYSE: HPQ) and Google (NASDAQ: GOOG). Apple (NASDAQ: AAPL) moved up the list to 17th, aided by the release of its iPad and iPhone. [Tech ETFs: Sentiment Turns on a Microchip.]

  • Technology Select Sector SPDR (NYSEArca: XLK): Apple is 11%, Microsoft is 8.7%, IBM is 7.6%, Google is 5.3%, Hewlett-Packard is 3.4%
  • Vanguard Information Technology (NYSEArca: VGT): Apple is 10.3%, Microsoft is 8.3%, IBM is 7.3%, Google is 4.8%, Intel is 4.7%

Perhaps the best way to get exposure to many of these companies in one shot is via SPDR Dow Jones Industrial Average (NYSEArca: DIA), which holds many of the world’s best global brands as ranked on this list, including: IBM, McDonald’s, Caterpillar (NYSE: CAT), 3M (NYSE: MMM), Disney (NYSE: DIS), Cisco (NASDAQ: CSCO) and Microsoft.

Other companies that suffered PR disasters in the last year saw their rankings suffer: BP (NYSE: BP) fell off the list after the Gulf oil spill fiasco. Toyota (NYSE: TM) dropped to 11th as a result of its recalls.

For more information on the tech sector, visit our technology category.

Max Chen contributed to this article.