Pricing efforts, a revival in sales and measure to boost market share are all being utilized by P&G to appeal to consumers and give the competition a run for their money.
Also look for ETFs that hold stores with strong generic brands and private labels, such as Wal-Mart (NYSE: WMT) and Kroger (NYSE: KR).
- Consumer Staples SPDR (NYSEArca:XLP): up 7.1% year-to-date
- PowerShares Dynamic Consumer Staples (NYSEArca: PSL): up 14.8% year-to-date
For more stories about consumer staples, visit our consumer staples category.