Online Advertising
Online advertising offers an outstanding opportunity to efficiently and effectively target your desired clients. The impact of cost effective exposure rates and reaching your target audience presents you with an excellent opportunity to capture leads and build your client base. If you need assistance in developing an online ad, please contact us.
Target Market
ETF Trends reaches a targeted audience of investors interested in learning more about exchange traded funds. The majority of visitors come to ETF Trends via searches on Google and Yahoo.
Our audience is made up of individual and institutional investors, financial advisors, brokers, risk managers, members of the media and new and curious investors. We target people who want to learn about exchange traded funds and those investors that need valuable real-time information. These individuals are educated, affluent, web savvy and always looking for the latest products, and services that will help make them enhance their portfolios.
Traffic
ETF Trends traffic has been on the rise for more than two years. In January 2008, we had more than 217,000 impressions.
Ad Placement
Your ad will be a hyperlinked 125×125 pixel button. The ad will be placed in prime real estate alongside other advertisers at the top of each page of the site between the ETF Trends logo and the beginning of the content.
In addition, a banner or skyscraper ad will be included in our daily e-mail, which goes out to more than 9,000 subscribers. The ad will appear at least 6 times per month either in the right rail (160×600 pixels) or across the top (468×60 pixels).
Ad Platform and Tracking
As an advertiser, you will be able to login to our Web-based ad tracking platform to track impressions and click-throughs. You will also be able to export monthly and weekly ad performance reports.
Ad Rate Options
The most widely accepted standard pricing method for online advertising uses a CPM (Cost per Thousand) pricing model. As the target audience gets more defined or desirable, the CPM rises. Industry standard rates for non-targeted content (i.e. a random ad on a random page) start at $10-14 CPM and rise to $20-50+ CPM or more for targeted content.
ETF Trends’ pricing structure is very competitive considering the specific target audience and the current popularity of exchange traded funds.
Currently we are offering our advertisers $30 cost per thousand impressions (CPM) based on expected page views, for a three month total of $23,627. The projected charge based on expected newsletter subscribers will be at $30 CPM, for a three month total of $4,898. Based on these conservative projected traffic and subscriber increases of 10%, the collective charge at $30 CPM would be $28,525. We have priced the package at $27,500. Billed quarterly.
ETF Trends Advertisement Policy
- Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
- Advertisements cannot resemble ETF Trends content.
- Advertisements cannot contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) without that functionality actually existing.
- Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
- All advertisements will be reviewed by ETF Trends and are subject to approval by ETF Trends before placement on the site.
- ETF Trends reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
Contact Us
To inquire about advertising on ETF Trends, contact Tom Lydon by e-mailing tlydon@globaltrend.com or calling 949-794-0070.