Will exchange traded fund (ETF) trading be free one day? There is additional pressure to go the free route since Wells Fargo announced plans to offer customers 100 free stock trades a year, including ETFs and no-load mutual funds. They beat competitors Bank of America, who rolled out 30 free trades a month for customers who deposit $25,000 in their bank. The Wells Fargo offer includes loan balances and money in brokerage accounts in addition to cash deposits when totaling its $25,000.

After the first 100 trades, all trades will be $5.95. The incentive is there for other brokerages to lower trading costs. Who’s going to be the first to offer them free?

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