Industry observers predict exchange traded funds will soon have the same marketing activity as mutual funds. Vanguard, one of the leading mutual fund companies, recently had a premier position in The Wall Street Journal, advertising their ETFs. I’d say were just beginning to see the tip of the iceberg.
We spoke to Judy Warner for her article in Marketing Daily, ETFs are the fastest-growing segment in the mutual funds industry–but still represent less than 5 percent of total assets. ETFs have gained popularity because they are traded like a stock instead of a traditional mutual fund. They have the advantage of being more liquid, have lower management fees and some tax advantages, and are more accountable since they are tied to market indices.
The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.