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	<title>ETF Trends &#187; XLP</title>
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	<link>http://www.etftrends.com</link>
	<description>Setting the Pace for Exchange Traded Funds</description>
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			<item>
		<title>Sector Rotation Favors Riskier ETFs</title>
		<link>http://www.etftrends.com/2012/02/sector-rotation-favors-riskier-etfs/</link>
		<comments>http://www.etftrends.com/2012/02/sector-rotation-favors-riskier-etfs/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 17:15:21 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[GLD]]></category>
		<category><![CDATA[Gold]]></category>
		<category><![CDATA[IAU]]></category>
		<category><![CDATA[Silver]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[XLF]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=75985</guid>
		<description><![CDATA[Buying and selling patterns in sector exchange traded funds provide more evidence that investors are taking on more risk and chasing the stock rally in 2012.
For example, investors are shying away from ETFs tracking more conservative sectors such as utilities and healthcare, and moving into riskier areas of the market such as financial stocks.
“Consumer Staples [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2012/02/sector-rotation-favors-riskier-etfs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>State Street Lowers Expenses on Sector ETFs</title>
		<link>http://www.etftrends.com/2012/02/state-street-lowers-expenses-on-sector-etfs/</link>
		<comments>http://www.etftrends.com/2012/02/state-street-lowers-expenses-on-sector-etfs/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 20:37:08 +0000</pubDate>
		<dc:creator>Tom Lydon</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Consumer Discretionary]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Industrial]]></category>
		<category><![CDATA[Materials]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecommunications]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[XLB]]></category>
		<category><![CDATA[XLE]]></category>
		<category><![CDATA[XLF]]></category>
		<category><![CDATA[XLI]]></category>
		<category><![CDATA[XLK]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>
		<category><![CDATA[XLV]]></category>
		<category><![CDATA[XLY]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=75441</guid>
		<description><![CDATA[As the exchange traded fund industry continues to expand and attract more assets, fund providers have been able to lower expenses, often undercutting the competition. State Street Global Advisors recently lowered its fees by 1 basis point on all its sector ETFs in what appears to be a growing competitiveness in garnering a greater piece [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2012/02/state-street-lowers-expenses-on-sector-etfs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Worst to First: Financial, Materials ETFs Lead Market</title>
		<link>http://www.etftrends.com/2012/01/worst-to-first-financial-materials-etfs-lead-market/</link>
		<comments>http://www.etftrends.com/2012/01/worst-to-first-financial-materials-etfs-lead-market/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:16:33 +0000</pubDate>
		<dc:creator>Tom Lydon</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Materials]]></category>
		<category><![CDATA[Trend Following]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[XLB]]></category>
		<category><![CDATA[XLF]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>
		<category><![CDATA[XLV]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=74769</guid>
		<description><![CDATA[An analysis of exchange traded fund performance so far this year reveals that investors are piling into riskier sectors and moving away from conservative, dividend-paying ETFs that were the top performers in 2011.
Some experts think defensive plays like utilities and consumer   staples  have become expensive after an impressive run in 2011, reports [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2012/01/worst-to-first-financial-materials-etfs-lead-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Defensive ETFs for a Volatile Market</title>
		<link>http://www.etftrends.com/2012/01/defensive-etfs-for-a-volatile-market/</link>
		<comments>http://www.etftrends.com/2012/01/defensive-etfs-for-a-volatile-market/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 13:24:49 +0000</pubDate>
		<dc:creator>Tom Lydon</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Large-Cap]]></category>
		<category><![CDATA[MGC]]></category>
		<category><![CDATA[Telecommunications]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>
		<category><![CDATA[XLV]]></category>
		<category><![CDATA[XTL]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=74255</guid>
		<description><![CDATA[Market volatility scared investors into high-quality, defensive asset classes and exchange traded funds in 2011. As investors fork over a premium for the added safety, some defensive plays have become quite expensive.
Last year, defensive plays like utilities, consumer staples, healthcare and telecoms, were strong performers, but utilities are looking rather expensive relative to their historical [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2012/01/defensive-etfs-for-a-volatile-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AdvisorShares Launches Active ETF</title>
		<link>http://www.etftrends.com/2012/01/advisorshares-launches-active-etf/</link>
		<comments>http://www.etftrends.com/2012/01/advisorshares-launches-active-etf/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 20:45:23 +0000</pubDate>
		<dc:creator>Tom Lydon</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[New ETFs]]></category>
		<category><![CDATA[Actively Managed ETFs]]></category>
		<category><![CDATA[Consumer Discretionary]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[ETF 101]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Lead]]></category>
		<category><![CDATA[Long-Short ETFs]]></category>
		<category><![CDATA[Materials]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[XLB]]></category>
		<category><![CDATA[XLE]]></category>
		<category><![CDATA[XLF]]></category>
		<category><![CDATA[XLI]]></category>
		<category><![CDATA[XLK]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>
		<category><![CDATA[XLV]]></category>
		<category><![CDATA[XLY]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=74056</guid>
		<description><![CDATA[AdvisorShares, an exchange traded fund provider of actively managed strategies, recently launched a long/short, fund-of-funds ETF that tries to provide investors with stable and consistent returns.
The AdvisorShares Rockledge SectorSam ETF (NYSEArca: SSAM) began trading last week. SSAM tries to provide consistent performance as the active managers use a sector rotation process to maximize potential gains. [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2012/01/advisorshares-launches-active-etf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Utilities, Consumer and Pharma ETFs Lead 2011</title>
		<link>http://www.etftrends.com/2011/12/utilities-consumer-and-pharma-etfs-lead-2011/</link>
		<comments>http://www.etftrends.com/2011/12/utilities-consumer-and-pharma-etfs-lead-2011/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 12:31:29 +0000</pubDate>
		<dc:creator>Tom Lydon</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[IHE]]></category>
		<category><![CDATA[Pharmaceuticals]]></category>
		<category><![CDATA[PJP]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[VDC]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=71788</guid>
		<description><![CDATA[Disruptions in the global economy have kept international equities suppressed, with a devastating Japanese earthquake crippling the normal supply chain between the Asia economies and escalating concerns over the Eurozone financial debt crisis. However, investors who opted to stick it out in domestic equity markets and exchange traded funds fared much better.
According to an S&#38;P [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2011/12/utilities-consumer-and-pharma-etfs-lead-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dividends, Safety Drive 2011 Sector ETF Winners</title>
		<link>http://www.etftrends.com/2011/12/dividends-safety-drive-2011-sector-etf-winners/</link>
		<comments>http://www.etftrends.com/2011/12/dividends-safety-drive-2011-sector-etf-winners/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 15:27:57 +0000</pubDate>
		<dc:creator>Tom Lydon</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Biotechnology]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[IBB]]></category>
		<category><![CDATA[Lead]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=71030</guid>
		<description><![CDATA[With less than a month left in 2011, the best performers in sector exchange traded funds this year track industries known for dividends and some insulation from economic cycles. They include ETFs tracking utilities, pharmaceuticals and biotechnology, and consumer staples.
Utilities Select Sector SPDR Fund (NYSEArca: XLU) is up 14.2% year to date while the S&#38;P [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2011/12/dividends-safety-drive-2011-sector-etf-winners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Staples, Utilities ETFs Reward Defensive Investors</title>
		<link>http://www.etftrends.com/2011/11/consumer-staples-utilities-etfs-reward-defensive-investors/</link>
		<comments>http://www.etftrends.com/2011/11/consumer-staples-utilities-etfs-reward-defensive-investors/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 16:19:21 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=69141</guid>
		<description><![CDATA[Exchange traded funds that track consumer staples and utilities stocks are among the best sellers in ETFs this year, and their outperformance has rewarded investors who looked for safety in the defensive sectors.
Utilities Select Sector SPDR (NYSEArca: XLU) and Consumer Staples Select Sector SPDR (NYSEArca: XLP) have raked in $2.6 billion and $2.3 billion of [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2011/11/consumer-staples-utilities-etfs-reward-defensive-investors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fall Melt-Up Arrives</title>
		<link>http://www.etftrends.com/2011/10/fall-melt-up-arrives/</link>
		<comments>http://www.etftrends.com/2011/10/fall-melt-up-arrives/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 15:33:19 +0000</pubDate>
		<dc:creator>Michael A. Gayed CFA</dc:creator>
				<category><![CDATA[ETF Spotlight]]></category>
		<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Consumer Discretionary]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLY]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=68071</guid>
		<description><![CDATA[At the end of last month I penned an article here about how exchange traded funds indexed to the consumer sector were broadcasting a melt-up in equities this fall.
A move higher was a high-probability scenario for the same reasons I called a summer sell-off in June. The Sept. 30 article ran when seemingly the whole [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2011/10/fall-melt-up-arrives/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Staples, Discretionary ETFs Suggest Fall Melt-Up</title>
		<link>http://www.etftrends.com/2011/09/consumer-staples-discretionary-etfs-suggest-fall-melt-up/</link>
		<comments>http://www.etftrends.com/2011/09/consumer-staples-discretionary-etfs-suggest-fall-melt-up/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 18:25:05 +0000</pubDate>
		<dc:creator>Michael A. Gayed CFA</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Consumer Discretionary]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLY]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=65344</guid>
		<description><![CDATA[In June I started writing about the possibility of a summer crash and it was obviously a tough season for stocks.
Now, however, I see a fall melt-up in equity prices.
My reasoning for this has nothing to do with gut feeling, but rather has to do with listening to the message of the markets. The same [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2011/09/consumer-staples-discretionary-etfs-suggest-fall-melt-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Defensive Sector ETFs, Dividend Payers Guard Against Volatility</title>
		<link>http://www.etftrends.com/2011/09/defensive-sector-etfs-dividend-payers-guard-against-volatility/</link>
		<comments>http://www.etftrends.com/2011/09/defensive-sector-etfs-dividend-payers-guard-against-volatility/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 12:59:19 +0000</pubDate>
		<dc:creator>Tom Lydon</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[Dividend ETFs]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[SDY]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>
		<category><![CDATA[XLV]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=64739</guid>
		<description><![CDATA[Many investors are turning to traditional defensive sectors and dividend exchange traded funds to weather the volatility in the stock market.
SPDR S&#38;P 500 ETF (NYSEArca: SPY) fell 6.6% last week on worries Greece will default and accelerate the European debt crisis.
The S&#38;P 500 has suffered through seven weekly declines in excess of 2% this year, [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2011/09/defensive-sector-etfs-dividend-payers-guard-against-volatility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ETF Flows Suggest Defensive Sector Rotation</title>
		<link>http://www.etftrends.com/2011/09/etf-flows-suggest-defensive-sector-rotation/</link>
		<comments>http://www.etftrends.com/2011/09/etf-flows-suggest-defensive-sector-rotation/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 21:09:51 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>
		<category><![CDATA[XLV]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=63703</guid>
		<description><![CDATA[Recent buying patterns in exchange traded funds show investors are pulling money from stock ETFs while committing new funds to defensive areas of the market.
“Defensive flows kept receiving healthy inflows during last week as investors sail choppy seas,” Deutsche Bank said in a report sent Wednesday.
Within the long-only category of exchange traded products, equity funds [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2011/09/etf-flows-suggest-defensive-sector-rotation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Staples ETFs Forecast More Pain for Stocks: Analyst</title>
		<link>http://www.etftrends.com/2011/08/consumer-staples-etfs-forecast-more-pain-for-stocks-analyst/</link>
		<comments>http://www.etftrends.com/2011/08/consumer-staples-etfs-forecast-more-pain-for-stocks-analyst/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 17:23:40 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Feature Stories]]></category>
		<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[XLP]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=61148</guid>
		<description><![CDATA[The outperformance of traditionally defensive sectors including consumer staples exchange traded funds this year suggests more potential downside for equities.
ETFs tracking sectors that investors use to play defense in uncertain markets have been the top performers in 2011. [Defensive Sector ETFs Still Leading in 2011]
“The defensive rotation is gathering steam,” said Tarquin Coe in an [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2011/08/consumer-staples-etfs-forecast-more-pain-for-stocks-analyst/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kraft Helps Buoy Consumer Staples ETFs in Sell-Off</title>
		<link>http://www.etftrends.com/2011/08/kraft-helps-buoy-consumer-staples-etfs-in-sell-off/</link>
		<comments>http://www.etftrends.com/2011/08/kraft-helps-buoy-consumer-staples-etfs-in-sell-off/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 14:21:29 +0000</pubDate>
		<dc:creator>John Spence</dc:creator>
				<category><![CDATA[Sector ETFs]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[Lead]]></category>
		<category><![CDATA[XLP]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=59863</guid>
		<description><![CDATA[Trader screens were a sea of red Thursday but exchange traded funds tracking the consumer staples sector help up relatively well as Kraft (NYSE: KFT) shares advanced after the company said it plans to split into two entities.
Consumer Staples Select Sector SPDR Fund (NYSEArca: XLP) was down 0.7% in morning trade, while iShares S&#38;P 500 [...]]]></description>
		<wfw:commentRss>http://www.etftrends.com/2011/08/kraft-helps-buoy-consumer-staples-etfs-in-sell-off/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lower-Risk Stock ETFs to Consider</title>
		<link>http://www.etftrends.com/2011/07/lower-risk-stock-etfs-to-consider/</link>
		<comments>http://www.etftrends.com/2011/07/lower-risk-stock-etfs-to-consider/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 18:17:30 +0000</pubDate>
		<dc:creator>Tom Lydon</dc:creator>
				<category><![CDATA[ETF 101]]></category>
		<category><![CDATA[Consumer Staples]]></category>
		<category><![CDATA[DXJ]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[IHE]]></category>
		<category><![CDATA[Utilities]]></category>
		<category><![CDATA[VDC]]></category>
		<category><![CDATA[VPU]]></category>
		<category><![CDATA[XLP]]></category>
		<category><![CDATA[XLU]]></category>
		<category><![CDATA[XLV]]></category>

		<guid isPermaLink="false">http://www.etftrends.com/?p=58975</guid>
		<description><![CDATA[Investors worried about choppy global economic growth and debt turmoil on both sides of Atlantic have been favoring exchange traded funds tracking traditionally defensive sectors such as healthcare, consumer staples and utilities.
Standard &#38; Poor’s equity analyst Tom Graves in a note Monday listed seven attractive equity ETFs with relatively low risk. [Investors Shift Into Defensive [...]]]></description>
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