Many electronic makers have come to the market with aggressive cost-cutting plans and incentive to gain back consumer dollars, as the global outlook for the market shows signs of improvement.

• Although Playstation maker Sony posted fourth-quarter losses, the company’s latest results beat analysts’ forecasts by a wide margin, reports Hiroko Tabuchi for The New York Times.

• Samsung Electronic is still the ruler; the performance of other companies couldn’t match the world’s largest maker of televisions. Samsung said profits in the most recent quarter had tripled to a record $3.14 billion as it capitalized on investment in new panel technologies and marketing. It also got a boost from a weak won, which gave it the ability to undercut Sony’s prices.

• Panasonic notched its first profit in a year as sales of DVD recorders and household appliances showed some recovery. It’s now betting on batteries for hybrid and electric cars by merging with Sanyo.

Who can grab the most market share by cost cutting and appealing to consumers?

For more stories about consumer discretionary, visit our consumer discretionary category.

• PowerShares FTSE RAFI Japan (NYSEArca: PJO): down 1.1%; holds 2.8% of Sony

• SPDR S&P International Cons Disc Sector (NYSEArca:IPD): up 55% year-to-date; holds 2.2% Sony

• iShares S&P Global Technology (NYSEArca: IXN): up 38.2% year-to-date; holds 4.2% Samsung

• iShares MSCI Emerging Markets Index (NYSEArca: EEM): up 64.5% year-to-date; holds4.3% Samsung

• iShares MSCI South Korea (NYSEArca: EWY): up 63.4% year-to-date; Samsung, 19.1%

• WisdomTree International Technology Sector Fund (NYSEArca: DBT): up 18.9% year-to-date; Panasonic is 6.2%

Technology is appealing for several reasons.  On one hand, many of the technology behemoths are sitting on hoards of cash, have strong cash flows and are, overall, in decent financial shape.  On the other hand, companies and consumers are expected to spend more upgrading and purchasing new computer systems and networking gadgets, reports Jonathan Burton for MarketWatch.

According to Standard & Poor’s, despite the economic downfall of 2008, technology is the only sector, other than utilities, that boasts an increase in the number of dividend-paying companies since 2007.  Additionally, several analysts are indicating that the sector has great growth potential and low volatility, enabling it to have a high projected long-term earnings growth.

When investing in the sector, one must keep in mind that it is famous for drawing hot money, moving quickly and fueling the mergers and acquisitions departments of many investment banks. Using ETFs to play the technology sector can be a great way to get exposure – it’s easier to grab a basket of stocks than trying to pick the winners in such a large sector.

Some of the many funds available include:

• Technology Select SPDR (XLK): up 19.4% year-to-date and above its 200-day moving average

• First Trust Dow Jones Internet Index (FDN): up 37.9% year-to-date and above its 200-day moving average.

• WisdomTree International Technology (DBT): up 13.5% year-to-date

For more stories on technology, visit our technology category.

Kevin Grewal contributed to this article.

This brings the Spider line to include 80 ETFs, with 31 of those focused on global access to international markets. The new offerings enter a market space that WisdomTree had been cornering.

Why would you choose one or the other? As Gary Gordon for ETF Expert says: it’s a matter of preference. State Street’s funds have a traditional market-cap weighted methodology. WisdomTree’s funds have a dividend-weighted index methodology. Dividends in the WisdomTree funds will come annually, while State Street’s will be quarterly.

The expense ratio for the State Street funds is set at 0.5%, while the WisdomTree funds come in at 0.58%.

The 10 new ETFs are are international sector SPDRs and they give access to investments outside the U.S. benchmarked to a series of S&P World ex-US Broad Market Indices. The following ETFs are market-cap weighted, include only non-U.S. holdings, and use the Global Industry Classification Standard, or GICS.

The ETFs are:

• SPDR S&P International Consumer Discretionary Sector (IPD)
• SPDR S&P International Consumer Staples (IPS)
• SPDR S&P International Financial Sector (IPF)
• SPDR S&P International Health Care Sector (IRY)
• SPDR S&P International Industrial Sector (IPN)
• SPDR S&P International Materials Sector (IRV)
• SPDR S&P International Technology Sector (IPK)
• SPDR S&P International Telecommunications Sector (IST)
• SPDR S&P International Utilities Sector (IPU)
• SPDR S&P International Energy Sector (IPW)

WisdomTree’s funds launched Oct. 13, 2006 and they are:

• WisdomTree International Basic Materials Sector (DBN)
• WisdomTree International Communications Sector (DGG)
• WisdomTree International Consumer Discretionary Sector (DPC)
• WisdomTree International Consumer Staples Sector (DPN)
• WisdomTree International Energy Sector (DKA)
• WisdomTree International Financial Sector (DRF)
• WisdomTree International Health Care Sector (DBR)
• WisdomTree International Industrial Sector (DDI)
• WisdomTree International Technology Sector (DBT)
• WisdomTree International Utilities Sector (DBU)