Online Advertising

Online advertising offers an outstanding opportunity to efficiently and effectively target your desired clients. The impact of cost effective exposure rates and reaching your target audience presents you with an excellent opportunity to capture leads and build your client base. If you need assistance in developing an online ad, please contact us.

Target Market

ETF Trends reaches a targeted audience of investors interested in learning more about exchange traded funds. The majority of visitors come to ETF Trends via searches on Google and Yahoo.

Our audience is made up of individual and institutional investors, financial advisors, brokers, risk managers, members of the media and new and curious investors. We target people who want to learn about exchange traded funds and those investors that need valuable real-time information. These individuals are educated, affluent, web savvy and always looking for the latest products and services that will help make them enhance their portfolios.

Ad Placement

Advertising includes 728×90 leaderboard at the top of all ETF Trends website pages; 300×250 right sidebar ad above the fold on all site pages; 300×600 right sidebar ad on all site pages; 300×600 left side ad on home page of site.  Flash and animation is available on all website ads and we follow IAB Guidelines.

In addition, a banner or skyscraper ad will be included in our twice, daily e-mail, which goes out to more than 18,000 subscribers. The ad will appear at least twelve times per month either in the right rail (160×600 pixels) or across the top (728×90 pixels).

Ad Platform and Tracking

As an advertiser, you will be able to log-in to our Web-based ad tracking platform to track impressions and click-throughs. You will also be able to export monthly and weekly ad performance reports.

Ad Rates

ETF Trends’ pricing structure is very competitive considering the specific target audience and the current popularity of exchange traded funds.

ETF Trends Advertisement Policy

• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
• Advertisements cannot resemble ETF Trends content.
• Advertisements cannot contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) without that functionality actually existing.
• Advertisements cannot mimic news headlines in design, tone, third-person sentence structure, or topic.
• All advertisements will be reviewed by ETF Trends and are subject to approval by ETF Trends before placement on the site.
• ETF Trends reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.

Contact Us

To inquire about advertising on ETF Trends, contact Natalie Johnson by emailing njohnson@etftrends.com.