Emerging Market ETFs Cheer Louder for the End of Summers | ETF Trends

Consider the golfer who focuses all of his game-improving efforts on hitting from the tee and the fairway. By ignoring the putter in his bag, he fails to improve at putting — an action that account for 50% of one’s overall score. Many in the financial media are no different. There is an extraordinary tendency by American media personalities to focus on the Dow or S&P 500 at the near exclusion of equally compelling market-based securities abroad. Like the golfer who has dismissed putting on the practice green, those who disregard non-U.S. equities are overlooking 50% of the total value of stocks worldwide.

Perhaps ironically, passing over overseas stocks has been remarkably beneficial in the current decade. Slowing growth in China, inflation in India as well as debt contagion in Europe have made diversified investors cringe for nearly three years. Indeed, the outflow from emerging market ETFs in August of 2013 was one of the largest on record.

Nevertheless, if there is one investing tidbit that I rank as one of the greatest lessons ever it is the fact that things change. For instance, those that erroneously believed that bonds would always insulate them from portfolio volatility failed to see the perversion of capital allocation that occurred due to quantitative easing and the accompanying zero-interest rate policy. On the mildest hint of policy change by the Fed (a la slowing down, or tapering, bond buying activity), the spike in longer-term yields is one of the most painful on record. Similarly, gains in foreign stocks and emerging market stocks far outpaced U.S. equities in the prior decade. Then, things changed; the current decade presented difficulties that witnessed bigger woes for overseas assets whereas as U.S. assets tended to thrive on Federal Reserve intervention/manipulation.

Those that do not anticipate change in investing markets tend to miss out in more ways than one. For example, fearing stocks in the 2008-2009 meltdown, many moved to U.S. bonds without ever wanting to look forward. Not only did they miss the remarkable bull market gains of 2009-2013, but the more recent spike in bond yields (decline in bond prices) have pressured them into rejoining the U.S. stock market today at all-time highs.  Others believed that the emerging market growth story would never face bruises and bumps. Rather than anticipate the likelihood of severe bearish pullbacks in overseas stocks — rather than have a plan for selling or hedging — these folks abandoned the theme only when the losses became unbearably deep. Most have no plan to return.

While it is true that international and emerging markets have severely underachieved for roughly three years, the silence regarding the possibility of change is deafening. Granted, some value-oriented fund managers talk about better valuations abroad. On the whole, however, the media still run with the idea that the U.S. is the “cleanest dirty shirt in the laundry basket.”