The Battle for ETF Assets Wages On | ETF Trends

At the center of the fast-growing exchange traded fund (ETF) industry is a heated battle for asset dominance.

Morningstar’s recent ETF asset flow report for November shows that 2010 has been Vanguard‘s year. Vanguard has collected roughly 40 cents out of every dollar in net inflows that U.S.-listed ETFs have seen so far this year, according to the report.

In November, Vanguard really picked up steam, bringing in $6.3 billion of the total $10.3 billion brought in by the industry, reports John Spence for MarketWatch. [More ETF Providers Heading Overseas.]

BlackRock’s iShares business is still the ETF leader with about $425 billion in assets, or 45% market share, according to Morningstar. State Street is next with $225 billion, followed by Vanguard, which has nearly 15% market share.