Why You Should Be Diversified, and How to Do It With ETFs

February 25, 2009 at 12:00 pm by Tom Lydon      Bookmark and Share

ETF DiversificationNo matter how old or young you are, the adage about not putting all your eggs in one basket applies across the board from exchange traded funds (ETFs), to stocks and to just about anything in life.

Matt Krantz for USA Today had a question from a couple around retirement age who had lost 30% on their portfolio, largely because they were heavy in just two stocks: Intel (INTC) and Cisco (CSCO). Yikes! That’s a lot of retirement savings put into just two companies and one industry.

Krantz rightly notes that at retirement age, investors should be working to preserve their money instead of trying to boost returns.

But retirement age or not, investors are better off with ETFs because they offer the kind of diversification you just can’t get with individual stocks. For example, if you wanted to gain access to the tech sector, both Intel and Cisco are components of the Technology Select Sector SPDR (XLK), at 7.5% and 6.4%, respectively.

On top of that, XLK has 81 other holdings besides those two, so investors can be assured that they’re not pinning the hopes of the portfolio on just one or two companies. ETFs are great at spreading the risk around a little.

XLK and other ETFs are also an easy way to get diversification at

Not only this, but if these investors only had two spots in their portfolio, they would have had tons more diversification if they had owned two ETFs instead of two stocks.

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  • MadePoor
    I think diversification is yet another one of those myths that the investment community spew out to trick people into losing money. Diversification did nothing to protect you last year, it only changed the source of your loses. In actuality, these people were lucky as they invested in bubble stocks of yesterday. Its the people who invested in the 'safe' stocks like financials got killed. Thanks to the criminals on wall street.
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