Vanguard’s Leadership Shift Mean Interesting Times Are Ahead for Their ETF Division

February 27, 2008 at 10:00 am by Tom Lydon      Bookmark and Share

2934757032 Jack Brennan is leaving Vanguard Group just as their exchange traded fund (ETF) segment is ready to take off and the company is humming along.

Brennan is leaving on a high note, says Matthew Hougan for Index Universe. Will the new guard continue the momentum?

  • Assets quadrupled during Brennan’s tenure.
  • The company ended 2007 as the best-selling mutual fund company in the world.
  • The company is fast becoming a leader in ETFs.
  • Costs are down, capital gains distributions are low.

With Vanguard moving into the competitive institutional market, the appointed new leader is William McNabb III, who has institutional experience at the firm under his belt.

The company is branching into the advisor market with its ETF platform. The main challenges include the fundamental indexers and beat-the-market indexing variants, along with the Baby Boomers transitioning from accumulation to distribution.

Keep an eye on the firm – interesting times could be ahead.

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  • Vanguard has the potential to capture more business from fee based advisors but they need to market and provide greater support to advisors. DFA is the poster child on building a successful advisor program. Vanguard has two advantages over DFA first is that Vanguard has ETFs and second Vanguard has a retail name and large name in the 401(k) business. Using Vanguard ETFs advisors have lower investment fee than with open end funds and do not have to be concerned with trading restrictions or STRFs. Last year ETF moved Vanguard to the best selling mutual fund company. If Vanguard decides to make the commitment to support advisors using ETFs in the 401(k) and NQDC market they will see greater growth in assets than ever in their history. Fee based advisors control the majority of high net worth clients and 401(k) plans have the greatest cash flows.

    Darwin
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