January 02, 2008 at 12:00 pm by Tom Lydon
It seems like everyone else has found a way to capitalize on Americans’ never-ceasing desire to lose weight, so how come exchange traded fund (ETF) providers haven’t?
This is the time of year, in fact, that many of us are remembering what we said the previous year – that we’re going to lose that last ten pounds once and for all – and guiltily recommitting ourselves with a mental promise that this time, it’s for real.
We buy brand-new workout clothes and shoes, we register at a weight loss center, join a gym and go on a shopping spree at the store for new, good-for-you snacks. Even when the economy is in the doldrums, people don’t ever seem to lose their interest in losing a few pounds or more.
Some companies are already in marketing-mode full force, report Lia Miller and Douglas Quenqua at the New York Times. Weight Watchers and Special K from Kellogg are sponsoring electronic billboards in New York’s Times Square — the epicenter of New Year’s Eve celebrations.
All this begs the question: why no health and fitness ETF? This means you could benefit from the fitness craze without ever leaving the comfort of your couch.
Among its possible holdings could be:
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