As the 2008 Olympic games are approaching, so too might be an Olympic exchange traded fund (ETF). Dow Jones Indexes launched the Dow Jones 2008 Summer Games Index. The index measures the performance of the companies that are official partners, sponsors and suppliers of the Beijing 2008 Olympic games. This will be an innovative bridge between the world of sports and the investment community through the measure of well-known corporations in the U.S, Europe and Asia.

Companies that have paid to associate with the Beijing Olympics are one up on competition within the stock market. Daniel Sorid for Associated Press reports that shares of the games partners, sponsors and exclusive suppliers have already returned 34% through November, contrasted against 10% from blue-chip U.S. stocks.

The only way to invest in the Olympics index is through each company’s individual shares. It is not possible to invest in the Index yet.