November 07, 2007 at 11:00 am by Tom Lydon
Models and exchange traded funds (ETFs) go together like…well, we’re not sure, exactly.
Brazilian model Giselle Bundchen is reported to have announced that she will now only accept payment for looking pretty in euros instead of the weakening dollar, according to several gossip columns, including the Daily Dish at the San Francisco Chronicle.
Giselle, Giselle. Don’t you know there’s a way to make the most out of the falling dollar instead of spurning our lovely currency entirely? Since you’re clearly bearish, and you’re not alone, may we suggest ETFs? There are multiple ways to take advantage of the falling dollar, such as shorting the dollar with ETFs. There’s the PowerShares U.S. Index Bearish Fund (UDN). And what the heck: there’s also the Currency Shares Euro Trust (FXE), since the euro appears to be what you favor right now.
Then, drop a few bons mots about shorting the U.S. dollar and going long with the euro at your next red carpet event and watch the jaws drop.
Read the disclosure, as Tom Lydon is a board member of Rydex Investments.
