Claymore Securities launched two new exchange traded funds (ETFs) that seem like plain vanilla compared to their other 18 funds, according to Lawrence Carrel of TheStreet.com . Last year, Claymore made heads turn when they launched "trendy" niche ETFs that tracked narrow indices. For instance, they launched the Claymore/Clear Spin-Off (CSD), that  follows recently spun-off companies. As for their mainstream approach, the Claymore/Clear Mid-Cap Growth (MCG) and the Claymore/Index IQ Small-Cap Value (SCV) began trading on the American Stock Exchange last week.

Index IQ Inc., solely an index developer, has added another family of indices to their choices. Their "Active Value" family seeks to identify value priced companies that will outperform the market, eventually. Additionally, Claymore Securities has the licensed rights to some of Index IQ’s products.

Clear Indexes LLC, which produces indices Claymore uses, aims to fulfill simple yet desirable principles:

• Differentiated in the marketplace.
• Positioned to outperform major indexes.
• Easy to explain.
• Scalable with capacity in multiple product structures.