Ian Salisbury in SmartMoney reports on the new exchange traded funds offered by Claymore Group Inc.  The ETFs were launched today and take a different approach than the typical index-tracking ETF.

Teaming up with Bank of New York, Zacks and Sabrient, Claymore’s ETFs invest in companies where corporate insiders have boosted their holdings, one invests in volatile emerging markets and another seeks out dividends to satisfy "yield hogs".

• Claymore/BNY BRIC (EEB)
• Claymore/Zacks Yield Hog (CVY)
• Claymore/Zacks Sector Rotation (XRO)
• Claymore/Sabrient Insider (NFO)
• Claymore/Sabrient Stealth (STH)

There is surely room for more ETFs, it’s good to have competition.  If the Claymore funds do well, they could catch on.  When we see more ETFs with a three-to-five-year track record, people are not going to look at the producer or even the assets in the fund, but the performance over time.

Tags: Dividend ETFs