ETF-Based 401k Provider ShareBuilder Sold To ING
November 7th at 12:00pm by Tom Lydon
Exchange traded funds (ETFs) are loved by small business owners and the financial advisors that help them. ShareBuilder 401(k) has sold over 1,250 ETF-based 401(k) retirement plans in only two years. Small business owners are realizing the long term growth opportunity in investments. Stronger returns, lower fees, and simple sign up is a combination that is attractive to many. ShareBuilder and other firms, such as Invest n Retire, are leading the way in providing 100% ETF-based 401(k) plans.
Recently, ShareBuilder announced that it is being bought by ING Direct, an online bank, reports Tricia Duryee of The Seattle Times. This is ING’s first foray into the ETF marketplace. Expect to see more global financial services firms find ways to capitalize on incorporating ETFs into retirement plans.
