A Novel Idea: ETF for Harry Potter
July 21st at 1:19pm by Tom Lydon
Even if you are busy watching your exchange traded fund (ETF) portfolio, it is possible you have heard about Harry Potter. Harry Potter fans anxiously awaited the release of the final in the seven-book series, Harry Potter And The Deathly Hallows. This comes after the latest Harry Potter movie launch this month, Harry Potter and the Order of the Phoenix.
The Harry Potter series is unlike anything booksellers have seen before, reports Todd Leopold for CNN, with 325 million copies sold worldwide. Publisher, Scholastic, is doing a record 12 million copies in first editions. Many American fans camped out as early as Thursday, in an attempt to grab the first Potter book. Fans in London braved the rain dressed in costume as their favorite characters, also to receive the book ASAP. With all this media frenzy, what’s an investor to do?
PowerShares Dynamic Leisure and Entertainment (PEJ) may need a little wizardry to adjust some holdings. Potter related companies could benefit from this mad rush and seem to be missing in PEJ include Amazon (AMZN), Scholastic (SCHL) and Time Warner (TWX). Whether the magic lasts or not, it seems like ETFs may have missed the boat on this one.
